The Group Behind Atari Hotels
The Group Behind Atari Hotels
Based in Scottsdale Arizona, GSD Group is an innovation and strategy group with extensive experience in finance, education, and entertainment, focused on creating innovative verticals with legacy brands like the Teenage Mutant Ninja Turtles film franchise reboot, the upcoming Captain Kangaroo franchise reboot, Woz Innovation Foundation, and DesTechAZ.
Inspired by the legacy and creativity of iconic video-game pioneer Atari®, Atari® Hotels is a first of its kind hospitality endeavor designed around the culture of gaming with plans to build in Las Vegas, Phoenix, Austin, Denver, Chicago, San Jose, San Francisco, and Seattle. Atari Hotels blends the past, present, and future of video and immersive entertainment that offers guests a one-of-a-kind hospitality experience, complete with state of the art gaming amenities.
GSD Group Partners

"The latest renderings of the ambitious project first announced in January suggest a retro-futurist fever dream straight out of Blade Runner, as the classic 1980s gaming brand partners with GSD Group and architecture firm Gensler to design hotels that blend nostalgic sensibilities with modern technology."