The Group Behind Atari Hotels
The Group Behind Atari Hotels
Based in Scottsdale Arizona, GSD Group is an innovation and strategy group with extensive experience in finance, education, and entertainment, focused on creating innovative verticals with legacy brands like the Teenage Mutant Ninja Turtles film franchise reboot, the upcoming Captain Kangaroo franchise reboot, Woz Innovation Foundation, and DesTechAZ.
Inspired by the legacy and creativity of iconic video-game pioneer Atari®, Atari® Hotels is a first of its kind hospitality endeavor designed around the culture of gaming with plans to build in Las Vegas, Phoenix, Austin, Denver, Chicago, San Jose, San Francisco, and Seattle. Atari Hotels blends the past, present, and future of video and immersive entertainment that offers guests a one-of-a-kind hospitality experience, complete with state of the art gaming amenities.
GSD Group Partners
CEO & Managing Partner
Napoleon Smith III
"From the latest hotel rendering pictures released by Gensler, it can be seen that the design of Atari Hotels revolves around colorful neon lights, multi-faceted and huge LED digital displays and other elements..."
"The latest renderings of the ambitious project first announced in January suggest a retro-futurist fever dream straight out of Blade Runner, as the classic 1980s gaming brand partners with GSD Group and architecture firm Gensler to design hotels that blend nostalgic sensibilities with modern technology."
"A pop culture and video game-inspired hotel is coming to Las Vegas."
"Atari Hotel in Las Vegas will look like: Cyberpunk concept art of a dystopian mall tower."
"While the Atari that arcade gaming fans knew and loved in the '80s has long gone, the name continues to find itself attached to all sorts of fancy new projects, including the 'Atari Hotels' venture which we first spoke about earlier this year."
"Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators."
"The hotels will be inspired by science fiction, retro gaming and esports."
"The new hotels "offer guests a wholly unique hospitality experience inspired by, and built with, classic and modern video game culture in mind." "
"The idea is to blur the lines between nostalgia and the ever-evolving contemporary digital worlds."
"It's called "Atari". Guests can enjoy the latest in video games, immersive entertainment, and play in retro-style gaming arcades."
"Atari Hotels is a hotel that aims to realize a unique hospitality that fuses the past, present, and future of entertainment centered on video games."
"Each Atari hotel is intended to provide an immersive and unique video gaming experience for visitors of all ages."
"In an interview with FOX5, Napoleon Smith III, managing partner of Atari Hotels, discussed its plans to open their first video game-inspired hotel in Las Vegas."
"The Atari Hotel chain could find a lot of success, particularly if it can succeed at appealing to retro and modern gamers, alike."
"...such a colorful building packed with activities looks right at home in Las Vegas."
"Atari will give guests the chance to explore and enjoy groundbreaking hospitality innovations, business opportunities, and a revolutionary variety of entertainment options."
"Atari Hotels will increase the level of entertainment in hotels for people of all ages to enjoy."
“Our hope is that you come in and never want to leave because there’s a lot of interaction.”
“Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”
“Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming.”
"One might evoke "Ready Player One," while another might draw from games of decades past."
"Atari-themed hotel deal punctuates the gaming pioneer’s turnaround."